What is the story about?
What's Happening?
AAT Kings has conducted its inaugural A-LISTERS On Location incentive trip, bringing top international travel agents to New Zealand's South Island. The program featured adventure tourism activities such as jet boating and mountain lugeing, alongside premium experiences like helicopter rides to Franz Josef Glacier and curated wine tours. The initiative aims to enhance agents' product knowledge and promote New Zealand's diverse tourism offerings.
Why It's Important?
This initiative by AAT Kings highlights the value of experiential famil programs in the travel industry. By providing firsthand experiences, the program helps agents better understand and promote destinations, potentially increasing tourism to New Zealand. The success of this program sets a benchmark for future incentive offerings, which could lead to more innovative and immersive travel experiences worldwide.
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