What's Happening?
Club Med has announced record-breaking results for the first half of 2025, with its global business volume reaching €1,175 million, marking a 4% increase year-on-year. This growth is attributed to the brand's strategic shift to a fully upscale offering, reinforcing its position as a leader in premium all-inclusive holidays. The company also saw a 17% boost in operating income across its resorts, underscoring the resilience of its model amid ongoing global uncertainty. The Pacific markets delivered a 16% increase in business volume, with a notable 8% rise in Australian guests. The ski segment was particularly strong, with a 29% year-on-year jump, led by the popularity of Club Med Tomamu in Japan.
Why It's Important?
The record results highlight Club Med's successful adaptation to changing consumer preferences for upscale, all-inclusive holiday experiences. The growth in the Pacific market, particularly among Australian travelers, underscores the region's increasing significance in the global tourism industry. This trend reflects a broader shift towards hassle-free travel options that cater to families and adventure seekers. The company's strategic focus on innovation and sustainability positions it well to capitalize on these evolving market dynamics, potentially influencing other players in the hospitality sector to adopt similar strategies.
What's Next?
Club Med is set to continue its expansion with new projects, including a resort in San Sicario, Italy, and a 300-room property in Tremblant, Canada. In Asia, Club Med Phuket is undergoing renovations, and Club Med Bintan is set for major upgrades. The debut of Club Med South Africa Beach & Safari in July 2026 will mark the brand's first dual-location resort, combining a beachfront escape with a safari lodge. These developments are expected to further enhance Club Med's offerings and attract a diverse range of travelers.
