What's Happening?
A white paper released by TOURISE and Oxford Economics forecasts that international travel will exceed 2 billion arrivals by 2030. The report, titled 'Growth Amid Uncertainty: Opportunities and Risks on the
Road to 2 Billion Global Travellers,' was unveiled at the inaugural TOURISE Summit. It highlights the need for strategic investments in infrastructure, policy, and accessibility to sustain this growth. The document emphasizes resilience as a core principle for tourism development, addressing geopolitical shifts, climate challenges, and evolving traveler expectations. The report stresses the importance of data-driven planning and forward-looking policies to enhance the sector's resilience against global disruptions and promote long-term sustainability.
Why It's Important?
The projected growth in global travel signifies a shift in traveler preferences towards experiential value over cost, with tourists seeking immersive, culturally authentic experiences. This trend is expected to contribute to longer stays and higher per-trip spending, benefiting the tourism industry economically. The report suggests that destinations adopt strategies such as open visa regimes and traveler-centric policies to capture a forecasted 40% increase in global travel demand by 2030. This growth presents opportunities for policymakers, destination leaders, and industry stakeholders to enhance the sector's resilience and promote sustainable growth.
What's Next?
Destinations are encouraged to implement strategies to meet the anticipated demand, including open visa regimes and traveler-centric policies. These measures are projected to help destinations capture the forecasted increase in global travel demand. The full white paper is available for download at TOURISE.com, providing a roadmap for navigating uncertainty and enabling destinations to make informed decisions and invest with confidence.
Beyond the Headlines
The emphasis on resilience and data-driven planning in the tourism sector reflects broader trends in global economic and policy strategies. As geopolitical shifts and climate challenges continue to impact industries worldwide, the tourism sector's focus on sustainability and adaptability may serve as a model for other sectors facing similar challenges.











