What's Happening?
The highly anticipated Canelo–Crawford superfight was streamed for $7.99 without a pay-per-view fee, marking a shift in sports broadcasting. The event was available through a standard subscription plan, allowing fans to watch the fight without the traditional high costs associated with pay-per-view. This model offers a more affordable option for viewers, potentially changing how major sporting events are accessed and consumed.
Why It's Important?
The decision to stream a major boxing event at a low cost could revolutionize sports broadcasting, making high-profile events more accessible to a broader audience. This approach challenges the traditional pay-per-view model, which often limits viewership due to high costs. By offering affordable access, streaming platforms can attract more subscribers and increase engagement. This shift could lead to more inclusive and widespread viewership of sports events, benefiting fans and the industry.