What's Happening?
Sandals Resorts International is expanding its Beaches brand into Saint Vincent and the Grenadines, as announced by Executive Chairman Adam Stewart at the Skift Global Forum. This expansion is part of a broader strategy to redefine family vacations in the Caribbean, with new resorts planned in various locations including the Bahamas, Barbados, Jamaica, and Turks and Caicos. The new Beaches Resort in Saint Vincent will feature 360 rooms and aims to enhance the family-friendly vacation experience. This move is expected to significantly impact the local economy, with a reported 300 percent increase in airlift and visitor arrivals since Sandals' entry into the region.
Why It's Important?
The expansion of Sandals Resorts' Beaches brand is significant for the Caribbean tourism industry, particularly in terms of economic impact and employment. Sandals Resorts is known for sourcing over 80 percent of its products locally and employing Caribbean nationals, which supports local economies and communities. The expansion is also a response to the growing demand for multi-generational travel, offering diverse activities for families. This development represents a $1 billion investment aimed at reshaping family travel in the Caribbean, potentially increasing tourism and economic growth in the region.
What's Next?
Sandals Resorts plans to continue its expansion with additional projects, including the Treasure Beach Village at Beaches Turks and Caicos, which will add 101 new suites. The company is committed to sustainable development and community impact through its Sandals Foundation, which focuses on education, the environment, and local communities. As Sandals expands, it aims to lead the all-inclusive industry through innovation in luxury family travel and sustainable development.
Beyond the Headlines
Sandals Resorts' expansion highlights the ethical and cultural dimensions of tourism development in the Caribbean. The company's focus on local employment and sourcing enhances the authenticity of guest experiences while fostering long-term economic growth. The Sandals Foundation's initiatives ensure that tourism benefits extend beyond resorts, contributing to sustainable, positive change in local communities.
