What's Happening?
Hotel Equities has promoted Carol Lobaito to Senior Vice President of Sales for its Focused Service Division. Previously serving as Vice President of Sales & Marketing, Lobaito will now oversee strategic
initiatives to grow market share, drive revenue, and enhance brand awareness. With over 20 years of experience in property-level sales and national brand leadership, she excels in collaborating with property teams and franchise partners. This promotion is part of Hotel Equities' broader strategy to drive innovation and enhance performance across its divisions, aiming to create lasting guest experiences and generate long-term value for stakeholders.
Why It's Important?
Carol Lobaito's promotion is a strategic move by Hotel Equities to strengthen its sales leadership within the Focused Service Division. Her extensive experience and proven track record in sales and marketing are expected to drive revenue growth and enhance brand visibility. This appointment underscores the importance of strategic leadership in achieving competitive advantage in the hospitality industry. By focusing on market share expansion and brand awareness, Hotel Equities aims to improve its market position, benefiting stakeholders such as hotel owners, investors, and guests who will experience enhanced service offerings.











