What's Happening?
Kilpatrick Townsend & Stockton has announced the addition of Sharon Smith as counsel in its trademark, copyright, and advertising team in San Francisco. Smith, who joins from Goodwin Procter, specializes in representing clients in trademark, copyright, trade secret, and right to publicity matters. Her role will include advising clients on advertising and promotional programs, including comparative advertising, contests, and sweepstakes.
Why It's Important?
The hiring of Sharon Smith by Kilpatrick Townsend & Stockton highlights the firm's strategic expansion in intellectual property litigation, a field that is increasingly vital as businesses seek to protect their brand and creative assets. Smith's expertise in trademark and copyright law will enhance the firm's ability to provide comprehensive legal services to clients navigating complex IP issues. This move reflects the growing importance of intellectual property rights in the digital age, where companies face challenges in safeguarding their innovations and marketing strategies.
What's Next?
Kilpatrick Townsend & Stockton may leverage Smith's expertise to expand its client base, particularly in industries where intellectual property is a critical asset, such as technology and entertainment. The firm is likely to focus on strengthening its advisory services in advertising and promotional law, helping clients to develop legally compliant marketing strategies.
Beyond the Headlines
Smith's appointment may signal a broader trend in the legal industry towards bolstering IP litigation capabilities, as firms recognize the increasing value of intellectual property in driving business success. This could lead to more competitive hiring practices among law firms seeking to attract top talent in IP law.
