What is the story about?
What's Happening?
Choice Hotels International, Inc. is expanding its midscale extended stay brand, Everhome Suites, with the opening of seven new properties across the United States. This growth includes strategic markets such as Southern California and marks the brand's 20th property with the new Yuma location. Everhome Suites now has 17 properties open, 16 under construction, and 45 in the pipeline, aiming for nearly 25 hotels by the end of the year. The expansion reflects the brand's value proposition for developers, offering an efficient prototype and flexible operating model to meet the rising demand for extended stay accommodations.
Why It's Important?
The expansion of Everhome Suites is significant for the hospitality industry as it highlights the growing demand for extended stay accommodations. This trend is driven by travelers seeking more home-like amenities during longer stays, such as fully equipped kitchens and in-room laundry facilities. The strategic positioning of these properties near major transportation hubs, medical centers, and corporate offices underscores the importance of location in attracting diverse guest demographics, including business travelers and healthcare professionals. The growth of Everhome Suites also reflects broader industry trends towards flexible and efficient hotel models that cater to evolving consumer preferences.
What's Next?
Choice Hotels plans to continue its expansion of Everhome Suites, with additional properties set to open in Rochester, NY, and Somerset, NJ, in August 2025. These new locations will further strengthen the brand's presence in high-demand markets, supporting a mix of corporate, healthcare, and logistics travelers. The company is leveraging tools like the Choice Maps platform, which uses AI to identify desirable markets, to guide future development. As the brand grows, it will likely continue to focus on strategic partnerships and innovative solutions to enhance its offerings and meet the needs of extended stay guests.
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