What is the story about?
What's Happening?
The Columbus Blue Jackets have announced the start of a new season of their series 'Behind the Battle.' The series offers fans an inside look at the team, highlighting key players and moments. Zach Werenski, a prominent player for the Blue Jackets, is featured for his leadership and record-breaking performances. The series aims to engage fans by providing exclusive content and insights into the team's dynamics and strategies.
Why It's Important?
The series 'Behind the Battle' serves as a valuable tool for fan engagement, offering a deeper connection to the team and its players. By showcasing the personal and professional journeys of players like Zach Werenski, the Blue Jackets can strengthen their fan base and enhance community support. This initiative also helps in building the team's brand and increasing its visibility in the competitive sports market.
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