What's Happening?
Greek agricultural cooperatives, under the National Union of Agricultural Cooperatives of Greece (ETHEAS), are showcasing their products at Fruit Logistica 2026 in Berlin. This international trade fair is a leading event for the fresh fruits and vegetables
sector, attracting professionals from across the supply chain. The exhibition, running from February 4 to February 6, serves as a platform for networking, knowledge exchange, and business opportunities. Greek cooperatives are using this event to promote the quality and safety of their agricultural products, aiming to expand international partnerships and enhance Greece's presence in global markets.
Why It's Important?
The participation of Greek cooperatives in Fruit Logistica 2026 underscores the importance of international trade fairs in promoting agricultural products and fostering global business relationships. For Greece, this event is an opportunity to highlight the competitiveness and quality of its fresh produce sector, which is crucial for the country's economy. By engaging with international partners, Greek cooperatives can secure new markets and enhance their export potential, contributing to economic growth and sustainability. This participation also reflects the broader trend of globalization in the agri-food sector, where quality and innovation are key drivers of success.
