What's Happening?
Diarrha N’Diaye, founder of Ami Colé, has been appointed as the executive vice president of Skims' upcoming beauty and fragrance division. N’Diaye, who has experience with Glossier and L’Oréal, will collaborate with Kim Kardashian on this new venture.
Skims, known for its innovative product launches, plans to reintroduce a beauty line under its brand, following the acquisition of its beauty business from Coty earlier this year. The launch is anticipated for 2026, with a focus on inclusivity and diversity in beauty products.
Why It's Important?
This appointment marks a strategic move for Skims as it expands into the beauty industry, leveraging N’Diaye's expertise in creating inclusive beauty products. The collaboration with Kim Kardashian is expected to draw significant attention and potentially reshape market dynamics. For consumers, this could mean more diverse and accessible beauty options, while competitors may need to innovate to keep pace with Skims' offerings.
What's Next?
The beauty and fragrance line's launch is expected in 2026, with industry observers closely watching Skims' strategy and product development. The success of this venture could influence trends in beauty product inclusivity and marketing. Stakeholders will be keen to see how Skims positions itself in a competitive market and how it leverages Kardashian's influence to drive brand growth.
