What's Happening?
The Madhya Pradesh Tourism Board participated in the FITUR Madrid 2026, a global travel trade fair, to promote the state as a destination rich in heritage, biodiversity, spirituality, and sustainability. Dr. Abhay Arvind Bedekar, Additional Managing Director
of the board, emphasized the importance of engaging with European stakeholders to present Madhya Pradesh as more than just a sightseeing destination. The state highlighted its UNESCO World Heritage Sites and iconic tiger reserves, aiming to attract European travelers interested in authentic and grounded experiences. Discussions at the event also explored film tourism and the potential for creative collaborations.
Why It's Important?
Madhya Pradesh's strategy to engage with the European market is significant as it aligns with the growing global trend towards sustainable and experiential travel. By focusing on heritage and biodiversity, the state aims to attract high-value tourists who seek meaningful travel experiences. This approach not only boosts tourism revenue but also promotes cultural exchange and conservation efforts. The emphasis on film tourism could further enhance the state's visibility and attract international filmmakers, contributing to local economic development and job creation.
What's Next?
Following the discussions at FITUR Madrid, Madhya Pradesh plans to implement fixed-departure programs and culturally immersive circuits tailored for European markets. The state is also organizing familiarization trips for Spanish tour operators and media to showcase its offerings. Continued engagement with global markets will be crucial for Madhya Pradesh to strengthen its international presence and build long-term partnerships. The focus will remain on sustainable tourism and heritage conservation to ensure the state's attractions are preserved for future generations.
