What's Happening?
The NBA's return to NBC for the 2025-26 season has marked a significant milestone, with the opening night doubleheader attracting an average of 5.61 million viewers. This represents the most-watched October opening night in 15 years, according to Nielsen
Big Data and Adobe Analytics. The first game, featuring the Oklahoma City Thunder against the Houston Rockets, averaged 5.85 million viewers, peaking at 7.1 million during the second overtime. The second game, between the Golden State Warriors and Los Angeles Lakers, averaged 5.11 million viewers. This resurgence in viewership is an 87% increase over the previous year's opening night on TNT Sports.
Why It's Important?
The significant increase in viewership for the NBA's return to NBC highlights the network's strong appeal and the enduring popularity of basketball among U.S. audiences. This development is crucial for NBC as it re-establishes itself as a major player in sports broadcasting, potentially influencing advertising revenues and future broadcasting rights negotiations. The increased viewership also benefits the NBA by expanding its audience reach and enhancing its brand visibility, which could lead to increased merchandise sales and sponsorship opportunities.
What's Next?
NBC will continue to broadcast NBA games on Tuesday and Sunday nights as part of its 11-year rights deal. The network's successful opening night could lead to strategic adjustments in programming and marketing to capitalize on the renewed interest. Stakeholders, including advertisers and sponsors, may increase their investment in NBA broadcasts, anticipating continued high viewership.
