What's Happening?
The Fideicomiso de Promoción Turística del Estado de Nayarit (FIPROTUR), representing the State of Nayarit, has been appointed to the Global Board of Affiliate Members of UN Tourism for the 2026-2029 term.
This announcement was made by UN Tourism Secretary-General Zurab Pololikashvili during the 26th General Assembly in Riyadh, Saudi Arabia. Nayarit was also recognized as a 'Supportive Partner Destination,' a distinction that honors destinations demonstrating outstanding commitment to the organization's values and contributing to global initiatives. This dual recognition highlights Nayarit's leadership and contribution to sustainable tourism development. As a board member, Nayarit will have voting rights and a voice in shaping the global tourism agenda, participating in the development of international policies on sustainability, investment, and innovation.
Why It's Important?
Nayarit's appointment to the UN Tourism Global Board and its recognition as a 'Supportive Partner Destination' underscore its growing influence in the international tourism sector. This positions Nayarit as a key player in shaping global tourism policies, particularly in areas of sustainability and innovation. The recognition reflects the leadership of Governor Dr. Miguel Ángel Navarro Quintero, who has prioritized tourism as a public policy with a human and social purpose. This development not only enhances Nayarit's visibility on the global stage but also promotes Mexico's leadership in international tourism forums. The state's commitment to responsible and inclusive tourism can serve as a model for other regions, potentially influencing broader industry practices and policies.
What's Next?
As a member of the UN Tourism Board, Nayarit will actively participate in shaping the global tourism agenda from 2026 to 2029. This includes contributing to discussions and decisions on international policies related to sustainability, investment, and innovation. Nayarit's role will involve collaboration with other global institutions such as Tripadvisor, Expedia Group, and the Saudi Tourism Authority. The state is expected to continue promoting a modern, sustainable, and inclusive tourism model that prioritizes social well-being and regional development. This engagement may lead to increased international partnerships and projects that further enhance Nayarit's tourism sector and its global reputation.
Beyond the Headlines
Nayarit's recognition and board appointment highlight the ethical and cultural dimensions of tourism development. By prioritizing sustainable and inclusive tourism, Nayarit sets a precedent for balancing economic growth with social and environmental responsibility. This approach aligns with global efforts to address climate change and promote cultural heritage preservation. The state's leadership in these areas may inspire other destinations to adopt similar strategies, potentially leading to long-term shifts in tourism industry standards and practices. Nayarit's achievements also reflect broader trends in international tourism, where destinations are increasingly recognized for their contributions to global sustainability goals.
