What is the story about?
What's Happening?
Enterprise software sales through hyperscaler cloud marketplaces are projected to increase significantly, from $30 billion in 2024 to $163 billion by 2030, according to Omdia. This growth is driven by a rising demand for agentic AI and strategic cloud commitments. The report highlights that AI-related sales will grow at a 37% annual rate, with cybersecurity also contributing to the increase. The trend indicates a shift towards centralized cloud platforms, with enterprises showing trust in major providers like AWS, Microsoft Azure, and Google Cloud for third-party software purchases.
Why It's Important?
The projected growth in enterprise software sales through hyperscaler marketplaces underscores a significant shift in how businesses procure technology solutions. This trend could lead to increased efficiency and innovation as companies leverage AI and cloud technologies. The reliance on major cloud providers suggests a consolidation of market power, which could impact smaller vendors and influence pricing and service offerings. Additionally, the growth in AI-related sales highlights the increasing importance of AI in business operations, potentially driving further advancements and investments in this area.
What's Next?
As enterprises continue to embrace hyperscaler marketplaces, channel partners are expected to play a crucial role in facilitating transactions and providing expertise. By 2030, these partners are anticipated to manage nearly 60% of marketplace transactions, helping businesses navigate cloud commitments and develop AI solutions. This evolution may lead to new business models and partnerships, as well as increased competition among cloud providers to capture a larger share of the AI market.
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