What is the story about?
What's Happening?
Variety has introduced a new podcast series titled 'Daily Variety,' hosted by Cynthia Littleton, Co-Editor in Chief. The podcast aims to provide entertainment industry insiders with curated news updates and in-depth discussions on trends affecting TV, film, music, gaming, podcasting, AI, and digital media. The series revives the 'Daily Variety' brand, which was a staple in Hollywood from 1933 to 2013 as a print newspaper. Episodes are designed to be concise, running 20 minutes or less, and are available on major audio platforms like iHeartMedia, Spotify, and Apple Podcasts. The initiative reflects Variety's expansion into the audio realm, complementing its existing weekly podcasts and documentary series.
Why It's Important?
The launch of 'Daily Variety' signifies a strategic move by Variety to adapt to the evolving media landscape where podcasting has become a vital medium for business communication and audience engagement. By targeting industry insiders, Variety aims to solidify its position as a leading source of entertainment news and analysis. This development could influence how other media outlets approach content delivery, emphasizing the importance of audio platforms in reaching professional audiences. The podcast also serves as a platform for Variety journalists to showcase their work, potentially increasing the brand's influence and reach within the entertainment sector.
What's Next?
Variety's expansion into podcasting may lead to further innovations in how entertainment news is delivered and consumed. As the podcast gains traction, it could foster deeper connections with industry professionals, potentially influencing decision-making and trends within the entertainment sector. The success of 'Daily Variety' might encourage other media companies to invest in similar audio content strategies, reshaping the competitive landscape of entertainment journalism.
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