What is the story about?
What's Happening?
Disney+ has launched a special promotion in Latin America, offering new subscribers discounted rates from September 11-27. This promotion allows access to Disney+'s full catalog at reduced prices for four months. The offer coincides with several new releases, including a live-action version of Lilo & Stitch and Pixar's Elio. Additionally, Disney+ continues to provide access to a wide range of content from major brands like Marvel, Star Wars, and National Geographic, alongside live sports programming.
Why It's Important?
This promotional offer by Disney+ is a strategic move to expand its subscriber base in Latin America, a region with significant growth potential for streaming services. By providing a limited-time discount, Disney+ aims to attract new users and increase its market share in a competitive landscape. The inclusion of new releases and live sports content enhances the platform's appeal, potentially leading to increased subscriber retention beyond the promotional period. This initiative underscores the importance of regional strategies in the global streaming market.
AI Generated Content
Do you find this article useful?
