What's Happening?
PepsiCo has introduced a new prebiotic soda as part of its venture into the functional drinks market, which is expected to grow significantly. The soda contains five grams of sugar and three grams of prebiotic fiber, with prebiotics acting independently of sugar. Glenn Gibson, a researcher from the University of Reading, explains that prebiotics are carbohydrates that target beneficial microbiota in the colon, unlike sugars absorbed in the upper gut. The functional drinks market, including beverages with CBD, vitamins, and herbs, is thriving due to consumer demand for health benefits.
Why It's Important?
PepsiCo's entry into the functional drinks market reflects the growing consumer interest in health-oriented products. The inclusion of prebiotics in beverages addresses the demand for gut health solutions, offering potential benefits such as improved digestion and immune support. As the market for functional drinks expands, companies like PepsiCo are likely to innovate further, providing consumers with diverse options for enhancing their well-being. This trend could influence the beverage industry, encouraging more health-focused product development.
