What is the story about?
What's Happening?
Running Press Kids has partnered with Cloudco Entertainment to launch two new young adult series under the RP Teens imprint, reviving the nostalgic 1980s doll brand, Lady Lovely Locks. The collaboration aims to bring the brand to a new generation through a fairy tale reinvention with elements of pop-culture fandom. The first two titles, 'Snagged: A Lady Lovely Locks Novel' and 'Tendrils: A Lady Lovely Locks Novel,' are set for release in 2026. The series features Leigh Carroll, a 16-year-old from Philadelphia, who transforms into a princess after receiving a magical wig. Additionally, Cloudco is introducing 'Ellen Poe,' inspired by Edgar Allan Poe, with two titles scheduled for 2026. This initiative is part of a broader strategy to expand Cloudco's intellectual properties into the YA fiction market.
Why It's Important?
The revival of Lady Lovely Locks and the introduction of Ellen Poe signify a strategic move to tap into the nostalgia of the 1980s while appealing to contemporary young adult readers. This approach could attract both new readers and adults who remember the original brand, potentially boosting sales and expanding the market for YA fiction. The collaboration highlights the growing trend of leveraging established intellectual properties to create fresh content that resonates with modern audiences. It also reflects a shift towards cleaner, angst-driven narratives in YA fiction, offering alternatives to darker themes prevalent in the genre.
What's Next?
The release of the new series is expected to generate interest among fans of the original Lady Lovely Locks brand and attract new readers. Running Press Kids and Cloudco Entertainment are likely to explore additional properties for future YA fiction projects, potentially expanding their collaboration. The success of these series could lead to further adaptations and merchandise, enhancing the brand's presence in the market. As the release dates approach, marketing efforts will likely intensify to maximize visibility and engagement with target audiences.
Beyond the Headlines
The revival of Lady Lovely Locks and the creation of Ellen Poe could influence the broader publishing industry by demonstrating the viability of reimagining classic brands for modern audiences. This trend may encourage other publishers to explore similar opportunities, potentially leading to a resurgence of other nostalgic properties. The integration of pop-culture elements and cosplay themes reflects a cultural shift towards embracing diverse interests and identities, offering readers relatable and empowering narratives.
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