What's Happening?
Women’s Health has announced a new partnership with England Netball and the Netball Super League, aiming to increase female participation in sports. Netball is the most popular team sport for women in England,
with over three million players annually. However, research from England Netball indicates that 69% of women take a break from the sport, often due to life changes such as pregnancy, menopause, or shifts in confidence. The partnership seeks to address these challenges by encouraging women to reconnect with netball and enjoy the benefits of physical activity. The collaboration will include print, digital, social, and live events, featuring stories from grassroots to elite levels. England Netball members will receive exclusive offers on Women’s Health Collective membership, while Women’s Health readers will enjoy ticket discounts for upcoming Vitality Netball Series fixtures.
Why It's Important?
This partnership is significant as it addresses the barriers that prevent women from participating in sports, particularly netball, which is a major team sport in England. By focusing on the challenges women face, such as returning to sports after life changes, the initiative aims to empower women to lead active and healthy lives. The collaboration between Women’s Health and England Netball could serve as a model for other sports organizations seeking to increase female participation. It highlights the importance of creating supportive environments and providing resources that encourage women to stay active, which can have positive impacts on their physical and mental health.
What's Next?
The partnership will officially launch with a live recording of the Women’s Health podcast 'Just As Well,' hosted by Claire Sanderson and Gemma Atkinson, ahead of the final match in the Vitality Netball International Series against New Zealand on November 19 at the AO Arena, Manchester. The episode will feature England Rugby World Cup winners and Sale Sharks stars Amy Cokayne, Holly Aitchison, and Morwenna Talling. Over the coming year, Women’s Health and England Netball will continue to collaborate, spotlighting inspiring stories and offering exclusive benefits to members and readers.
Beyond the Headlines
The partnership between Women’s Health and England Netball could have broader implications for gender equality in sports. By addressing the specific challenges women face in maintaining participation, the initiative may contribute to a cultural shift that values and supports female athletes. This could lead to increased visibility and recognition for women in sports, encouraging more girls and women to engage in physical activities and pursue athletic careers.
