What's Happening?
The Australian Travel Industry Association (ATIA) unveiled new initiatives at the Beyond Borders Conference 2025 in Brisbane, aimed at empowering independent travel agents. Chair Christian Hunter announced the creation of the Council of Independent Travel Agents
and Advisors (CITAA), providing independent agents a direct voice within ATIA. The conference also highlighted an independent review of the Australian Travel Accreditation Scheme (ATAS), recommending updates to insurance requirements and training pathways. Additionally, ATIA announced a partnership with Roy Morgan to enhance industry data capabilities and a new insurance protection program for members.
Why It's Important?
These initiatives are significant for the travel industry, particularly for small and independent businesses that make up 62% of ATIA's membership. By giving these agents a stronger voice and modernizing accreditation, ATIA aims to enhance advocacy and industry standards. The partnership with Roy Morgan provides valuable consumer insights, benefiting smaller agencies. The new insurance program offers affordable coverage, reflecting members' accredited status. These measures could lead to increased competitiveness and resilience in the travel sector.
What's Next?
ATIA plans to launch the new insurance protection program by March 2026, providing comprehensive coverage for members. The partnership with Roy Morgan will deliver annual reports on travel trends, starting with leisure travel insights later this year. The strategic marketing campaign 'ATIA is My Association' will strengthen member connections and showcase advocacy impact. These developments may attract more independent agents to ATIA, enhancing its influence in the travel industry.
