What's Happening?
Kering, a French luxury conglomerate, in collaboration with the Saudi Fashion Commission, has announced the expansion of the Kering Generation Award to include the broader Middle East region. This initiative, initially launched in Saudi Arabia, aims to foster
sustainable fashion innovation. The program focuses on regenerative materials, circular design, nature and animal welfare, and consumer engagement. The expansion reflects Kering's commitment to sustainability and cross-border collaboration. The award provides mentorship, workshops, and international exposure to startups that demonstrate innovation in sustainable fashion.
Why It's Important?
The expansion of the Kering Generation Award to the Middle East signifies a strategic investment in the region's potential for sustainable fashion innovation. This move aligns with global trends towards ethical sourcing and environmental responsibility in the luxury sector. By supporting startups in the Middle East, Kering is not only fostering local talent but also enhancing the region's role in the global sustainable luxury market. This initiative could lead to significant advancements in sustainable practices, benefiting both the environment and the fashion industry.
What's Next?
Selected startups will receive a comprehensive support package, including a trip to Paris, mentorship, workspace in Riyadh, and visibility at major events. This support aims to convert the region's entrepreneurial potential into impactful sustainable fashion ventures. The program is open to Middle Eastern startups that positively impact the sustainable fashion sector. This initiative is part of Saudi Arabia's Vision 2030, which emphasizes sustainability as a key pillar in developing the fashion industry.
