What's Happening?
Sachini Imbuldeniya, co-founder and CEO of House of Oddities, is making strides in the advertising industry by promoting diversity and inclusion. Her agency, recognized as the Start Up Agency of the Year at the Campaign Agency of the Year Awards 2024,
is founded on the principle that 'difference makes a difference.' Imbuldeniya aims to create a more equitable industry for women, people of color, individuals with disabilities, the LGBTQ+ community, and those from working-class backgrounds. Her agency provides a platform for creative professionals who often feel like outsiders in traditional corporate spaces, allowing them to deliver fresh and innovative work for various brands.
Why It's Important?
Imbuldeniya's efforts are significant as they address longstanding issues of representation and equity in the advertising industry. By fostering an inclusive environment, House of Oddities not only challenges the status quo but also sets a precedent for other agencies to follow. This approach can lead to more diverse perspectives in advertising, which can resonate better with a broader audience and drive more effective campaigns. The agency's success highlights the potential for creative industries to evolve and become more inclusive, benefiting both the industry and society at large.
