What's Happening?
The European Travel Commission (ETC) has adopted the Reykjavik Declaration, emphasizing community-focused tourism, during its 110th General Meeting in Iceland. The declaration, signed by 35 member national
tourism organizations, aims to prioritize communities and residents in European tourism development. It outlines six guiding principles, including combining economic, cultural, and environmental aspects, leveraging innovation, and promoting tourism as a means of fostering peace. The declaration seeks to enhance local life, regenerate destinations, and protect cultural and natural heritage.
Why It's Important?
The Reykjavik Declaration represents a significant shift towards sustainable and inclusive tourism development in Europe. By prioritizing community well-being, the ETC aims to balance tourism growth with resident interests, ensuring that tourism benefits society as a whole. The initiative supports economic growth while preserving cultural and natural heritage, fostering peace and understanding. The declaration aligns with global efforts to promote responsible tourism practices that enhance local communities and protect the environment.
