What is the story about?
What's Happening?
Aerie, a clothing brand owned by American Eagle Outfitters, has launched a new advertising campaign across social media, pledging to remain '100% Aerie real' by not using AI-generated imagery in its ads. This commitment is an extension of the brand's 2014 #AerieReal campaign, which vowed to stop retouching people and bodies in its campaigns. Aerie's Chief Marketing Officer Stacey McCormick emphasized the importance of authenticity and transparency, stating that the brand will require its partners and creators to adhere to the same standards. While AI may be used for efficiency in behind-the-scenes work, it will not be used to modify bodies in Aerie's advertising.
Why It's Important?
Aerie's decision to reject AI in its advertising highlights a growing trend towards authenticity and transparency in marketing. As consumers increasingly demand real and relatable representations, brands that prioritize these values can strengthen their connection with audiences and build trust. This move also sets a standard for the industry, potentially influencing other brands to reconsider their use of AI in advertising. By focusing on human craft and connection, Aerie aims to differentiate itself in a competitive market and inspire others to follow suit.
AI Generated Content
Do you find this article useful?
