What is the story about?
What's Happening?
Cineflix Rights announced multiple international deals for the BBC One crime thriller 'Virdee' at Mipcom. The series, based on A.A. Dhand's novels, follows Bradford cop Harry Virdee as he hunts a serial killer while navigating personal chaos. The show has been acquired by several international platforms, including Canal+, SVT, Filmin, and Britbox, expanding its global reach.
Why It's Important?
The international deals for 'Virdee' highlight the growing demand for high-quality crime thrillers and the global appeal of British television productions. The series' success in securing distribution across multiple countries underscores the potential for British content to resonate with diverse audiences, contributing to the UK's cultural export and entertainment industry growth.
What's Next?
With the series set to air on various international platforms, 'Virdee' is poised to reach a wide audience, potentially leading to further adaptations or spin-offs. The show's success could encourage more collaborations between British producers and international distributors, fostering cross-cultural exchanges and expanding the global footprint of British television.
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