What is the story about?
What's Happening?
Thomas Müller and Son Heung-Min have significantly impacted the 2025 Topps Now MLS card market following their transfers to Major League Soccer. Müller joined the Vancouver Whitecaps from Bayern Munich, while Son signed with Los Angeles Football Club from Tottenham Hotspur. Their presence has led to increased print runs for their respective cards, with Son's card #73 selling 9,685 copies due to its short print variations and autograph options. Müller's card #79 sold 1,645 copies, featuring possible autographs and autograph-relics. These figures surpass previous records, indicating a shift in collector interest from Lionel Messi, who has dominated the market since joining Inter Miami in 2023.
Why It's Important?
The arrival of global soccer stars like Müller and Son in MLS represents a shift in the league's appeal and marketability. Their impact on the Topps Now MLS card sales suggests a growing interest in MLS beyond Messi's influence. This could lead to increased international attention and investment in the league, potentially elevating its status in the global soccer community. Collectors and fans may benefit from a more diverse range of high-profile players, enhancing the league's competitive edge and commercial opportunities.
What's Next?
As the 2025 MLS season progresses, the continued performance of Müller and Son could further influence the card market and fan engagement. Their success may encourage other international stars to consider MLS as a viable career option, potentially transforming the league's dynamics. Stakeholders, including MLS teams and sponsors, may capitalize on this trend to expand their reach and profitability.
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