What's Happening?
Universal Pictures has released 'Black Phone 2', a sequel to the original horror film, in theaters. Alongside the theatrical release, Walmart has opened preorders for an exclusive Steelbook Edition 4K
Blu-ray. This edition features unique artwork with Ethan Hawke's character, the Grabber, on the cover. The film, set four years after the original, continues the story of Finney and Gwen Blake, with Gwen experiencing nightmares involving a mysterious phone. The film has received positive reviews, with a 74% rating on Rotten Tomatoes. Universal is also offering a 2-Movie Collection on 4K Blu-ray, which includes both the original and the sequel.
Why It's Important?
The release of 'Black Phone 2' highlights the ongoing popularity of horror films and the strategic use of exclusive physical media to drive sales. The Steelbook Edition, exclusive to Walmart, caters to collectors and fans of the genre, potentially boosting retail sales. The film's positive reception could enhance Universal Pictures' reputation in the horror genre, while the exclusive release strategy may influence future distribution models for physical media in the film industry.
What's Next?
Following the theatrical release, 'Black Phone 2' is expected to become available on streaming platforms, likely on NBC Universal's Peacock, following a typical three to four-month window. The film's performance in theaters and on physical media could influence Universal's future release strategies, particularly regarding exclusive editions and streaming windows. Additionally, the film's reception may lead to further sequels or related projects within the horror genre.