What's Happening?
Wedotv, a global free ad-supported streaming network, has partnered with Germany's ZDF Studios to launch a FAST channel dedicated to the South African drama series 'Legacy.' The series, first released in 2020 on South Africa's M-Net, follows a family torn apart in a succession battle. The partnership aims to leverage digital platforms to reach new audiences, showcasing the series' premium production values and melodramatic narrative. 'Legacy' has gained significant popularity, winning multiple awards at South Africa's 2021 SAFTA awards. The series features a diverse cast and is set in a world of opulence, focusing on the Price family's succession war.
Why It's Important?
The launch of the 'Legacy' FAST channel represents a new approach to content distribution, where companies use single IP channels to build fan bases and engage audiences. This strategy allows for immediate identification by fans and maintains high-quality content across episodes. The partnership between wedotv and ZDF Studios highlights the potential for single IP channels to succeed by leveraging existing fan bases and providing compelling, binge-worthy content. This model is essential for advertisers as it keeps viewers engaged within the platform ecosystem.
Beyond the Headlines
The 'Legacy' FAST channel underscores a shift in how content is monetized and distributed, emphasizing the importance of quality, quantity, and proven audience ratings. The partnership reflects a broader trend in the industry where content owners and distributors seek innovative ways to engage audiences and monetize content effectively. The success of 'Legacy' demonstrates the potential for telenovelas with premium production values to reach international audiences and achieve commercial success.
