What's Happening?
A global survey conducted by Riskified reveals that nearly three-quarters of consumers now use AI in their online shopping experience, highlighting a shift towards 'agentic shopping.' While AI tools offer
convenience in browsing and purchasing, they also pose risks related to fraud and liability. The survey, which included over 5,000 consumers, found that 70% are comfortable with AI making purchases on their behalf, yet concerns about payment security and privacy persist. As AI becomes more integrated into e-commerce, retailers face challenges in maintaining accountability and preventing fraud.
Why It's Important?
The increasing reliance on AI in online shopping could significantly impact the e-commerce industry, necessitating advancements in fraud detection and security measures. Retailers may need to invest in technology to safeguard transactions and protect consumer data, while also adapting to new shopping behaviors. The shift towards AI-driven shopping could lead to changes in consumer trust and expectations, influencing how businesses approach customer service and transaction verification. As AI continues to evolve, it presents both opportunities and challenges for the future of retail.
