What is the story about?
What's Happening?
Globus family of brands (GFOB) has partnered with Memphis Tourism and United Airlines to launch a new incentive for travel advisors. Advisors who book and deposit any USA or Canada Globus or Cosmos tour between August 18 and September 14 are eligible to enter a draw to win a spot on the Music Cities: Nashville & Memphis tour scheduled for May next year. The incentive aims to encourage bookings by offering travel advisors the chance to experience a unique tour. The top five selling advisors will automatically secure their place on the tour, while five additional spots will be awarded to randomly selected participants. Advisors can increase their chances by booking tours that include Memphis and flights with United Airlines.
Why It's Important?
This initiative is significant as it seeks to boost tourism in key U.S. cities like Nashville and Memphis, which are renowned for their musical heritage. By incentivizing travel advisors, Globus aims to increase bookings and promote these destinations. The partnership with United Airlines further enhances the appeal by facilitating travel logistics. This could lead to increased economic activity in these cities, benefiting local businesses and tourism sectors. Additionally, the incentive supports the travel industry by encouraging advisors to engage more actively with clients, potentially leading to higher sales and customer satisfaction.
What's Next?
Travel advisors have until September 14 to participate in the incentive. Following the conclusion of the entry period, winners will be announced, and preparations for the Music Cities tour will commence. The success of this incentive could lead to similar initiatives in the future, potentially expanding to other destinations. Stakeholders, including Memphis Tourism and United Airlines, may evaluate the impact of this campaign on tourism and consider further collaborations to promote travel to other iconic U.S. locations.
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