What's Happening?
Nigerian Afrobeats star Asake has signed a new management deal with Alexa Perkins' agency Double Eleven. Asake has achieved over 5.6 billion streams and released his third studio album, Lungu Boy, last year. The album ranks among the top 20 most streamed Nigerian albums. Asake announced his fourth studio album, MONEY, under his new label, Giran Republic. He was also featured on Gunna's track 'satisfaction' from the album The Last Wun.
Why It's Important?
Asake's new management deal signifies a pivotal moment in his career, potentially expanding his reach in the global music industry. The partnership with Double Eleven could provide Asake with enhanced resources and opportunities for collaboration, further solidifying his presence in the Afrobeats genre. This move may also influence the music industry by highlighting the growing international appeal of Afrobeats and encouraging more cross-cultural collaborations.
What's Next?
Asake is expected to continue promoting his upcoming album, MONEY, and may engage in international tours or collaborations to increase his global footprint. The partnership with Double Eleven could lead to strategic marketing initiatives and new creative projects. Fans and industry stakeholders will likely watch for Asake's next moves and potential collaborations with other artists.
Beyond the Headlines
Asake's success and new management deal reflect the increasing globalization of music genres like Afrobeats. This trend may encourage more artists from diverse backgrounds to seek international partnerships and explore new markets.
