What's Happening?
The Korea Tourism Organization (KTO) Sydney Office is organizing an event titled 'Discover Korea in Sydney 2025' to promote Korean tourism among travel industry professionals. Scheduled for November 19, 2025, at the Swissotel Sydney, the event is co-hosted
by several partners including Ignite Travel Group, The Travel Corporation, Korean Air, Asiana Airlines, T’way Air, and Jetstar. This exclusive business-to-business evening aims to showcase Korea's diverse tourism offerings, from vibrant cities and rich culture to new attractions and luxury experiences. Attendees will have the opportunity to connect with partners, participate in a mini expo, and enjoy a Korean-inspired dinner. The event will also feature presentations on Korea's latest tourism offerings and fun Korean-themed games with prizes.
Why It's Important?
This event is significant as it aims to strengthen ties between the Korean tourism sector and international travel professionals, potentially boosting tourism to Korea. By showcasing Korea's attractions and cultural richness, the KTO seeks to attract more tourists, which could have a positive impact on Korea's economy. The involvement of major airlines and travel groups indicates a collaborative effort to enhance Korea's visibility as a travel destination. This initiative could lead to increased travel bookings and partnerships, benefiting both Korean tourism and international travel agencies.
What's Next?
Travel industry professionals interested in attending the event are encouraged to submit an Expression of Interest by October 31, 2025. The event is expected to foster new partnerships and collaborations, potentially leading to increased tourism to Korea. The KTO and its partners may continue to organize similar events in other regions to further promote Korean tourism globally.
