What is the story about?
What's Happening?
Vegamour, a biotech-powered hair wellness company, is pioneering a new approach by launching a creator-led campaign on LinkedIn. The company has appointed Iryna Kremin as its first-ever chief LinkedIn advisor, aiming to position the platform as a fertile ground for beauty storytelling, credibility, and community. The campaign includes smartphone-shot, Slack- and Zoom-inspired videos, featuring creators like Lara Acosta and Lia Haberman, discussing topics such as 'What wins on LinkedIn?' Vegamour's initiative suggests that beauty doesn't stop when the workday starts, connecting hair, career, and energy longevity.
Why It's Important?
Vegamour's move to utilize LinkedIn for beauty marketing represents a strategic shift in how beauty brands engage with consumers. By tapping into LinkedIn's professional and affluent user base, Vegamour aims to establish authority and credibility, differentiating itself from the entertainment-driven platforms like TikTok and Instagram. This could set a precedent for other beauty brands to explore LinkedIn as a viable marketing channel, potentially reshaping industry norms and expanding market reach.
What's Next?
If successful, Vegamour's campaign could lead to increased adoption of LinkedIn by other beauty brands, transforming the platform into a significant channel for beauty marketing. The company may continue to develop content that bridges professional and personal interests, leveraging LinkedIn's unique audience demographics. This initiative could also prompt LinkedIn to enhance its features to better accommodate lifestyle and beauty content.
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