What's Happening?
Infinity Holidays has announced an exclusive partnership with Tourism Ireland to promote travel to Ireland throughout October. The campaign aims to inspire travelers with curated city experiences and scenic drives, showcasing Ireland's vibrant cities, landscapes, and culture. Special packages include city breaks in Dublin, Cork, and Belfast, as well as drive itineraries through the Republic of Ireland and Northern Ireland. The partnership also offers Australian travel agents a chance to win a spot on a Tourism Ireland Famil trip, further incentivizing the promotion of Irish travel.
Why It's Important?
This partnership between Infinity Holidays and Tourism Ireland highlights the strategic efforts to boost tourism to Ireland by offering unique and tailored travel experiences. By focusing on both iconic and lesser-known attractions, the campaign aims to attract a diverse range of travelers. The collaboration is significant for the tourism industry as it seeks to recover and grow post-pandemic, with Ireland positioning itself as a desirable destination for international visitors. The initiative also strengthens ties between Australian and Irish tourism sectors, potentially leading to increased travel and economic benefits for both regions.
What's Next?
The campaign will run throughout October, with Infinity Holidays offering exclusive travel packages. As the campaign progresses, both Infinity Holidays and Tourism Ireland will likely monitor its impact on travel bookings and visitor interest. The success of this partnership could lead to further collaborations and expanded offerings, enhancing Ireland's appeal as a travel destination. Additionally, the involvement of travel agents in the campaign may result in increased awareness and promotion of Irish travel experiences in the Australian market.
