What's Happening?
Elevate Holistics is emphasizing the economic significance of the cannabis industry workforce in the United States, inviting professionals from diverse backgrounds to join what CEO Aspen Noonan describes
as the 'green-workforce revolution.' The U.S. legal cannabis sector supports approximately 425,002 full-time equivalent jobs, according to the 2025 Vangst Jobs Report. Despite a slight employment decline of 3.4% from 2023, the sector's retail sales have grown to approximately $30.1 billion, with projections to reach $34 billion in 2025. Job growth is particularly notable in emerging legal markets such as New York, Mississippi, and Ohio, which have seen significant increases in employment.
Why It's Important?
The cannabis industry is evolving from a niche market to a significant employment engine, offering career opportunities in plant-based medicine. Elevate Holistics is committed to being a talent destination and career accelerator, focusing on skill development in areas like clinical compliance, telehealth operations, and regulatory advocacy. The industry's growth provides social mobility opportunities, particularly for under-represented communities, veterans, and professionals with transferable skills. The integration of telehealth and plant-medicine positions professionals in healthcare-adjacent roles, bridging medicine, technology, and legal compliance.
What's Next?
Elevate Holistics plans to expand its internal training programs to further upskill staff, reflecting modern workforce expectations. The company is prioritizing diversity, equity, and inclusion in its hiring practices, aiming to support geographic accessibility through remote and hybrid roles. As the cannabis industry continues to grow, Elevate Holistics is positioning itself as a leader in the field, offering meaningful career paths in a rapidly evolving sector.
Beyond the Headlines
The cannabis industry's expansion highlights broader societal shifts towards acceptance of plant-based medicine and its integration into healthcare and wellness sectors. Elevate Holistics' focus on diversity and inclusion may set a precedent for other industries, promoting social mobility and equitable employment opportunities. The company's remote-first culture aligns with modern workforce trends, potentially influencing other sectors to adopt similar practices.
