What's Happening?
Insero Advisors LLC, a Regional Leader firm based in Rochester, New York, has acquired DeMott & Smith CPAs, also headquartered in Rochester. Insero Advisors, which also has offices in Ithaca, New York, ranked
No. 30 on Accounting Today's 2025 list of Regional Leaders for the Mid-Atlantic, with $24 million in annual revenue, 23 partners, and 128 other employees. The acquisition will add two partners and 10 employees to Insero, bringing the total to 25 partners and 138 employees. Financial terms of the deal were not disclosed. The acquisition aims to enhance Insero's tax compliance and advisory solutions by expanding capacity and capabilities for clients.
Why It's Important?
The acquisition of DeMott & Smith CPAs by Insero Advisors is significant as it strengthens Insero's position in the accounting industry, particularly in the Mid-Atlantic region. By expanding its workforce and expertise, Insero can offer more comprehensive services to its clients, potentially increasing its market share and competitiveness. The move also reflects a broader trend in the accounting sector where firms are consolidating to leverage shared resources and expertise, which can lead to improved client service and operational efficiencies. This acquisition could set a precedent for similar mergers and acquisitions in the industry, impacting how accounting services are delivered.
What's Next?
Following the acquisition, Insero Advisors plans to integrate the DeMott & Smith team and clients into its operations, focusing on providing enhanced tax compliance and advisory services. The firm may continue to seek strategic partnerships and acquisitions to further expand its service offerings and geographic reach. Stakeholders, including clients and employees, will likely experience changes in service delivery and organizational structure as the integration process unfolds. Insero's strategic investment from Rallyday Partners, a private equity firm, may also influence future business decisions and growth strategies.
Beyond the Headlines
The acquisition highlights the growing influence of private equity in the accounting industry, as firms like Insero adopt alternative practice structures to diversify their service offerings. This trend raises questions about the long-term impact on traditional accounting practices and the role of private equity in shaping industry standards. Additionally, the merger underscores the importance of shared values and cultural alignment in successful business integrations, as emphasized by the leaders of both firms.











