What is the story about?
What's Happening?
Marqii, a discovery platform tailored for hospitality businesses, has expanded its strategic partnership with Yext, a brand visibility platform. This collaboration aims to improve technology, integrations, and services for hospitality brands. In the first month, over 1,100 locations are managed through Marqii’s platform. The partnership utilizes Yext’s publishing network, covering over 80 listings sites like Google, Yelp, and Facebook, combined with Marqii’s hospitality-focused solutions. This integration enhances online discoverability for hospitality clients, potentially attracting more guests. Founded by Avi Goren, Evan Perlmutter, and Bryan Rutcofsky in 2017, Marqii automates online menu updates and uses AI-powered review management, benefiting over 15,000 hospitality businesses. Yext supports brands across digital channels with AI-driven insights.
Why It's Important?
The partnership between Marqii and Yext is significant for the hospitality industry, as it offers enhanced visibility and discoverability for businesses in a competitive market. By leveraging AI and extensive digital networks, hospitality brands can improve their online presence, potentially increasing customer engagement and revenue. This collaboration reflects a growing trend of integrating technology to streamline operations and enhance customer experiences. Businesses that adopt such innovations may gain a competitive edge, while those that do not risk falling behind in an increasingly digital landscape.
What's Next?
As the partnership progresses, hospitality businesses can expect further enhancements in technology and services, potentially leading to increased customer engagement and revenue growth. The collaboration may also inspire other industries to adopt similar strategies, integrating AI and digital networks to improve brand visibility. Stakeholders in the hospitality sector will likely monitor the partnership's impact on business performance and customer satisfaction, potentially influencing future strategic decisions.
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