What's Happening?
Loon Layers, a new clothing brand, is offering Minnesotans a unique opportunity to 'shop small' during the holiday season. The brand, which embraces the Minnesota lifestyle, is spearheaded by owner Cole
Iverson, along with models James Pena and Josh Lambert. This initiative aims to encourage local shopping and support small businesses, providing a platform for Minnesotans to purchase locally made products that reflect their cultural identity.
Why It's Important?
The push for local shopping is significant as it supports small businesses, which are vital to the local economy. By promoting a 'shop small' initiative, Loon Layers is helping to sustain local entrepreneurs and artisans, fostering economic growth within the community. This movement also encourages consumers to invest in their local economy, which can lead to job creation and a stronger sense of community. Additionally, it highlights the importance of cultural representation in consumer products, offering Minnesotans items that resonate with their lifestyle and values.
