What's Happening?
Ikhlass Raji has been appointed as the assistant director of sales and marketing at Barceló Hotel & Residences, Bahrain. With over ten years of experience in hospitality sales and business development, Raji aims to enhance the property's market positioning
in Bahrain. Previously, she served as a senior sales manager at Conrad Bahrain Financial Harbour. In her new role, Raji will lead the sales and marketing team, focusing on strategic business plans and improving market penetration across the MICE, corporate, and leisure sectors.
Why It's Important?
Raji's appointment is significant for Barceló Hotel & Residences as it seeks to strengthen its presence in Bahrain's competitive hospitality market. Her extensive experience in sales and marketing is expected to drive growth and enhance the hotel's performance in key sectors. This move reflects Barceló's commitment to attracting top talent to maintain its competitive edge and expand its market share. The focus on strategic business development and market penetration aligns with the broader industry trend of targeting diverse customer segments to maximize revenue.
