What's Happening?
Brands2Life, a global leader in technology and digital communications, has been awarded the PRWeek UK 2025 Large Consultancy of the Year. The award recognizes the agency's exceptional performance in revenue growth, client acquisition, staff satisfaction,
and innovation. Brands2Life increased its revenues by 10% and acquired 35 new clients, including major names like Booking.com and Hitachi Carbon Zero. The agency's investment in AI, including the launch of an AI Hub and development of bespoke AI tools, was pivotal to its success. Co-founders Sarah Scales and Giles Fraser attribute the win to their team's dedication and the agency's strategic focus on growth, talent investment, and innovative communications.
Why It's Important?
The recognition of Brands2Life as a leading consultancy highlights the growing importance of technology and digital expertise in the communications industry. The agency's focus on AI and innovation reflects broader industry trends towards integrating advanced technologies into PR and marketing strategies. This award not only boosts Brands2Life's reputation but also sets a benchmark for other agencies aiming to excel in a competitive market. The success of Brands2Life could influence other firms to invest in AI and digital tools, potentially reshaping the landscape of PR and communications.
What's Next?
Brands2Life plans to continue its growth trajectory by further investing in AI and expanding its client base. The agency's commitment to innovation and talent development suggests ongoing efforts to enhance its service offerings and maintain its competitive edge. As Brands2Life accelerates into its next phase, it may explore new markets and opportunities, potentially leading to further industry recognition and client acquisitions.
Beyond the Headlines
The award underscores the ethical and cultural dimensions of workplace satisfaction and employee development. Brands2Life's high employee recommendation rate reflects a positive work environment, which is crucial for attracting and retaining talent in the competitive PR industry. The agency's focus on purpose-driven communications also highlights a shift towards more meaningful and impactful PR strategies.
