What is the story about?
What's Happening?
Hamilton has launched a special edition of its Khaki Field watch in collaboration with Call of Duty, coinciding with the release of Call of Duty: Black Ops 7. This limited edition watch, priced at $975, is restricted to 5,000 pieces and features a unique caseback related to the game. The watch maintains the rugged features of the standard Khaki Field model, including a black dial, green NATO-style strap, and stainless steel case. It also appears in the game, worn by the character Axel Vermaak, marking Hamilton's third collaboration with video games.
Why It's Important?
The collaboration between Hamilton and Call of Duty represents a significant intersection between the watchmaking industry and the gaming world. By integrating watches into video games, Hamilton is expanding its brand presence and engaging with a new audience of gaming enthusiasts. This partnership highlights the growing trend of cross-industry collaborations that leverage popular culture to enhance brand visibility and appeal. For collectors and fans of both Hamilton watches and Call of Duty, this limited edition watch offers a unique and meaningful collectible that combines the aesthetics of traditional watchmaking with the immersive experience of gaming.
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