What's Happening?
The horror-thriller film 'Self Help,' shot in the Huntington area of West Virginia, is set for a nationwide theatrical release on Halloween through Mainframe Pictures. Directed by Emmy Award winner Erik
Bloomquist and co-written with his brother Carson Bloomquist, the film stars Landry Bender as Olivia, a college student who infiltrates a self-actualization group. The film was shot at various locations in Huntington, including Marshall University and the Pumpkin House in Kenova. The West Virginia Film Office, led by Dave Lavender, played a significant role in facilitating the production, which showcases local landmarks and talent. Cineverse and Bloody Disgusting have acquired North American VOD and streaming rights, with a digital release planned for early 2026.
Why It's Important?
The release of 'Self Help' highlights West Virginia's growing role in the film industry, showcasing the state's unique locations and local talent. This development is significant for the state's economy, as film tourism can attract visitors to iconic spots featured in the movie. The film's national distribution also underscores the potential for local productions to achieve broader recognition, supporting the state's independent spirit and creative industries. The involvement of the West Virginia Film Office demonstrates the state's commitment to fostering economic growth through media production, providing opportunities for local crews and vendors.
What's Next?
Following its theatrical release, 'Self Help' will be available for digital streaming in early 2026, potentially reaching a wider audience. The film's success could encourage more filmmakers to consider West Virginia as a viable location for future projects, further boosting the state's film industry. The West Virginia Film Office may continue to attract independent and major studio projects, leveraging the state's diverse landscapes and cost-effective production environment. Additionally, the film's release during Halloween season could enhance its appeal to horror fans, driving interest in West Virginia's cinematic offerings.
Beyond the Headlines
The film's focus on a self-actualization group touches on themes of personal growth and the influence of charismatic leaders, offering a narrative that resonates with contemporary societal issues. The portrayal of local landmarks in 'Self Help' not only serves as a backdrop but also contributes to the cultural identity of West Virginia, potentially fostering a sense of pride among residents. The film's distribution strategy, including VOD and streaming, reflects the evolving landscape of media consumption, where digital platforms play a crucial role in reaching audiences.
