What's Happening?
Avalon Waterways, a part of the Globus family of brands, has announced a new promotion offering free flights and savings of up to $2,600 on select European river cruise itineraries for 2026. The promotion applies
to two of Avalon’s popular itineraries, Magnificent Europe and Magnificent Rivers of Europe, which feature two weeks of cruising along historic rivers such as the Rhine, Main, Danube, and Wachau Valley. This offer is available for bookings made by November 30, 2026, and includes Economy class flights. The initiative is part of a broader strategy by Globus to integrate flights into their booking process, enhancing the customer experience and providing value through seamless, air-inclusive packages.
Why It's Important?
This promotion by Avalon Waterways is significant as it represents a strategic move to attract more travelers by offering comprehensive travel packages that simplify the booking process. By including flights, Avalon is not only providing convenience but also potentially increasing its market share in the competitive travel industry. The offer could appeal to travelers looking for value and ease in planning their European vacations, especially during the high and shoulder seasons. Travel advisors also benefit from this promotion as it provides them with a compelling offer to present to clients, potentially boosting their sales and client satisfaction.
What's Next?
Travel advisors and potential travelers are expected to respond positively to this promotion, leading to increased bookings for Avalon Waterways. The company will likely monitor the success of this initiative to determine if similar promotions could be rolled out in the future. Additionally, other travel operators may consider similar strategies to remain competitive, potentially leading to a trend of more inclusive travel packages in the industry.
