What's Happening?
Charlotte Hornets point guard LaMelo Ball has introduced a new collaboration with PUMA, featuring a 'Rick and Morty' themed basketball shoe. The PUMA MB.05, part of Ball's signature line, showcases vibrant
colorways inspired by the popular animated series. This release is the third installment in Ball's collection with PUMA and Warner Bros. Discovery Global Consumer Products. The shoes, priced at $130, will be available on November 21, 2025, through various retail channels including PUMA's website and Foot Locker. The collection also includes apparel such as graphic tees and hoodies.
Why It's Important?
This collaboration highlights the intersection of sports, fashion, and pop culture, appealing to a younger demographic that follows both LaMelo Ball and 'Rick and Morty'. The partnership with PUMA and Warner Bros. Discovery underscores the growing trend of athletes leveraging their influence to create lifestyle brands. This release could boost PUMA's market presence and sales, particularly among young consumers who are fans of both basketball and the animated series. It also reinforces LaMelo Ball's status as a cultural icon beyond the basketball court.
