What's Happening?
The Auckland Travel Show, scheduled for May 9-10, 2026, at the New Zealand International Convention Centre, provides a platform for Australian travel brands to engage with New Zealand travelers. Organized by Lemongrass Productions, the event has quickly
become New Zealand's leading consumer travel show since its debut in 2024. The 2026 edition will feature an additional exhibition hall and more international presenters. Returning exhibitors include Rocky Mountaineer and Viking, while new participants like Club Med and Scenic & Emerald Cruises will join. The show aims to connect exhibitors with over 6,000 active travelers and offers high-impact exposure through national marketing campaigns.
Why It's Important?
The Auckland Travel Show represents a significant opportunity for Australian tourism operators to re-engage with the New Zealand market, which considers Australia its top international destination. The event's timing, ahead of the Easter and winter travel seasons, is ideal for capturing the interest of travelers planning their next holidays. The show facilitates direct interaction between travel brands and consumers, potentially boosting tourism and economic activity between the two countries. This engagement is crucial for the recovery and growth of the travel industry post-pandemic.
