What's Happening?
Paramount, a Skydance Corporation, and the UFC have announced a significant expansion of their partnership, extending UFC media rights to Paramount+ in Latin America and Australia starting in 2026. This seven-year agreement builds on a previous deal that
made Paramount+ the exclusive home for UFC events in the U.S. from 2026. The expansion will allow UFC fans in Latin America, including Brazil, and Australia to access all 13 marquee numbered events and 30 UFC Fight Nights live, at no additional cost to Paramount+ subscribers. This move positions Paramount+ as a leading platform for UFC content in these regions, enhancing its sports and entertainment offerings.
Why It's Important?
The expansion of the partnership between Paramount and UFC is significant for several reasons. It enhances the global reach of UFC content, making it more accessible to fans in Latin America and Australia. This move is likely to increase the subscriber base for Paramount+, as it offers a comprehensive package of live sports, which is a major draw for streaming services. For the UFC, this partnership provides a broader platform to showcase its events, potentially increasing its fan base and revenue streams. The deal underscores the growing importance of live sports content in the streaming industry, as companies compete to offer exclusive and diverse programming to attract and retain subscribers.
What's Next?
Details on the first UFC events to stream live on Paramount+ in the U.S., Latin America, and Australia will be announced in the coming weeks. As the partnership unfolds, it will be important to monitor how it impacts subscriber growth for Paramount+ and whether it influences similar deals in the streaming industry. The expansion could also lead to increased competition among streaming services to secure exclusive sports content, potentially driving up the value of media rights deals.
