What is the story about?
What's Happening?
Michael Rider has launched his first campaign for Celine, showcasing the New Luggage line, which includes the 'smile variation' handbag. The campaign, photographed by Zoë Ghertner, highlights Rider's debut designs for Celine, set to be available globally starting September 26. The collection features strong-shouldered jackets, elegant coats, and striking LBDs, blending elements from previous Celine eras with Rider's unique style. The campaign marks a significant moment for Rider, following his predecessor Hedi Slimane's tenure, and introduces new design elements and materials to the iconic Luggage bag.
Why It's Important?
Michael Rider's debut campaign for Celine represents a pivotal moment in the brand's evolution, blending past influences with new creative directions. The introduction of the New Luggage line reflects Rider's vision and potential impact on Celine's market positioning and consumer appeal. By incorporating innovative design elements and expanding the product palette, Rider aims to attract a diverse customer base and reinforce Celine's status in the luxury fashion industry. This campaign also highlights the importance of strategic brand evolution in maintaining relevance and competitiveness in the dynamic fashion landscape.
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