What's Happening?
The Homewood-Flossmoor Park District is undergoing a significant rebranding initiative, marking the first major update in 15 years. The park board commissioners have contracted Slate Communications to lead the rebranding and website redesign efforts,
with a budget of up to $60,000. The overall project budget is $100,000, with remaining funds allocated for updating signage, facility logos, and other district representations. Bob Birgel, the park district’s public relations manager, stated that Slate staff will engage with park board commissioners, stakeholders, and staff to understand the district's priorities. Additionally, they will tour the park district’s facilities to develop design proposals. Board President Brent Bachus emphasized the importance of community involvement, advocating for forums where residents can engage with the process.
Why It's Important?
This rebranding effort is crucial for the Homewood-Flossmoor Park District as it seeks to modernize its image and improve community engagement. By updating its logo and digital presence, the district aims to better reflect its current values and attract more visitors and participants to its programs. The initiative also highlights the district's commitment to inclusivity, as community forums will allow residents to voice their opinions and contribute to the rebranding process. This could lead to increased community support and participation, enhancing the district's role in local recreation and community building.
What's Next?
The next steps involve Slate Communications working closely with the park district to develop design proposals based on stakeholder feedback and facility tours. Community forums will be organized to ensure resident involvement, allowing them to interact with the proposed changes. The park district will then proceed with implementing the new branding across its facilities and digital platforms, aiming for a seamless transition that resonates with the community. The success of this initiative could set a precedent for other districts considering similar updates.
Beyond the Headlines
The rebranding of the Homewood-Flossmoor Park District could have broader implications for how local government entities approach community engagement and branding. By prioritizing resident involvement, the district is setting an example of transparency and inclusivity that could influence other public organizations. This approach may foster stronger community ties and encourage other districts to adopt similar strategies, potentially leading to a shift in how public entities interact with their communities.
