What's Happening?
The Moodie Davitt Report has featured a series of photographs capturing the vibrant allure of the Alicante Duty Free store at Alicante–Elche Miguel Hernández Airport. The images were taken by Peter Sant, a veteran in travel retail and former Global Travel
Retail Director at Rémy Cointreau. Sant, now Director of UK consultancy MPC Global, documented the diverse offerings of the Avolta-run store during his recent travels. The feature is part of a regular series celebrating memorable scenes and campaigns in the global aviation and travel retail sphere.
Why It's Important?
The feature underscores the significance of visual storytelling in enhancing the appeal of travel retail environments. By showcasing the diversity and vibrancy of duty-free stores, such initiatives can attract more travelers and boost sales. This is particularly relevant as airports and retail operators seek to recover from the impacts of the pandemic and adapt to changing consumer behaviors. Highlighting unique retail experiences can differentiate airports and enhance their competitive edge in the global travel market.
